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2024 Trends: The Perfect Luxurious Watch for Men

19 January 2024


luxury watch for men | Watch Capital

The Embrace of Trendy Colour in Luxury Watches

The adoption of Pantone’s Color of the Year, Peach Fuzz, is expected to deeply influence the luxury watch industry in 2024. This warm and versatile hue, nestled between pink and orange, embodies a sense of freshness and optimism. Watch designers are likely to incorporate this colour into various elements, such as dials, straps, and even case materials.


The subtle and sophisticated nuances of Peach Fuzz may give rise to a broader colour palette in timepieces, including shades such as salmon, rose gold, and other complementary tones. Additionally, men with an eye for luxurious fashion may discover a newfound appreciation for this colour, which is set to make its mark on watch collections throughout this year.

Rolex Cosmograph Daytona

The Rolex Cosmograph Daytona exemplifies how this trend can manifest in high-end watches. Showcasing an Everose gold bezel and the subtle hues of the Sundust dial, it may just become the fashion-forward choice for those seeking a perfect blend of versatility. This trendy colour integration will allow collectors to express their style and stay on top of the latest trends.

The Growing Popularity of Luxury Sports Watches

The shift in consumer preferences towards healthier and more active lifestyles is driving an evolution in luxury sports watches. Beyond their traditional role as status symbols, these timepieces are becoming indispensable accessories for individuals with a penchant for fitness and outdoor activities.

Sport watch brands are expected to respond to this trend by creating timepieces that effortlessly blur the boundaries between functionality and style. This year, there will be likely a lot of new releases that combine both sophistication and practicality, with features such as robust water resistance, durable materials, and advanced sports-related functionalities.

One of the well-known examples is the Patek Philippe Nautilus collection which boasts features that cater to the needs of the modern, active individual. Its distinctive porthole design, coupled with technical prowess, positions it as an ideal choice for the modern man seeking a timepiece that complements both a formal dinner and an adventurous weekend escapade.

Patek Philippe Nautilus | Watch Capital

The Rising of Sustainable Luxury Watches

The growing awareness of environmental impact in the luxury watch industry is paving the way for sustainable practices. This year will mark the continual of sustainable luxury watches as consumers are increasingly drawn towards brands that prioritise sustainability in their manufacturing processes.

The watchmaking industry is expected to develop innovative approaches, such as utilising environmentally friendly materials and embracing ethical sourcing. This integration of sustainability is crucial as it will not only reflect these brands’ commitment to environmental stewardship but also resonate with a growing segment of conscientious consumers.

A notable example of this movement is Panerai which has been working toward improving its product sustainability by using recycled materials such as fishing nets, carpets, and industrial waste. As consumers seek choices aligned with a desire for a greener future, these developments signal a promising convergence of luxury and sustainability in timepieces.

The Thriving of Vintage Luxury Watches

The allure of timeless elegance is expected to thrive in 2024, as the market may witness a resurgence of interest in vintage luxury watches. Discerning collectors and enthusiasts are likely to seek out classic timepieces with iconic designs and high-quality materials that evoke a sense of history and heritage.

The collection such as the Audemars Piguet Royal Oak is predicted to spearhead this trend with its aesthetic and enduring appeal. Originally introduced in 1972, its iconic octagonal bezel, integrated bracelet, and meticulous attention to detail may become synonymous with understated luxury if the resurgence of vintage watches unfolds as anticipated.

Audemars Piguet royal oak

Enthusiasts who embrace this potential trend may be drawn not only to the timeless aesthetics but also to the unique stories encapsulated within each vintage piece. As collectors and enthusiasts continue to seek out these gems, it is like taking a step back in time, appreciating the enduring elegance that continues to capture our hearts.

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The Investment Value of Luxury Watches

Luxury watches are increasingly recognised for their potential as valuable investments, and several factors contribute to their appreciating value. The allure of owning a timepiece that not only graces the wrist but is also appreciated over time continues to captivate collectors and investors alike.

As a tangible and portable asset, luxury watches offer a unique combination of functionality and prestige, making them an attractive bargain. What sets certain luxury watches apart as investment-worthy is a combination of factors. Limited production runs, historical significance, and use of precious materials all contribute to a watch’s potential to be sought.

For instance, the Rolex GMT Master II is predicted to maintain its position as a watch with a strong track record in value appreciation. Known for its distinctive red and blue bezel, it has become a symbol of precision and functionality over the years. Throughout 2024, the market is expected to continue evolving, with certain models maintaining their appeal as valuable assets.

Rolex GMT Master II | Watch Capital

Ready to find the perfect luxurious watch this year?

At Watch Capital, we look forward to the luxury watch industry continuing to provide collectors with an opportunity to tell stories that go beyond the surface. This could be the year to create a collection that aligns with your values, embraces sustainability, pays tribute to the past, and invests in each timepiece strategically.

If you are looking for a luxury timepiece, we have an extensive collection of brand-new and pre-owned watches from renowned brands, including Rolex, Patek Philippe, and Audemars Piguet. For personalised assistance, feel free to send an enquiry or book an appointment, and we will get back to you soon!